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Showing posts from October, 2018

First Look TAG Heuer Monaco Gulf 2018 Special Edition

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Right in the middle of the Geneva car show, TAG Heuer has announced a global partnership deal with Gulf Oil International, one of the most legendary sponsors of motorsports. So, what happens when a brand known for its racing-car roots teams up with one of the best-known players in the automotive industry? Well, the result is the immediately recognisable blue and orange stripes applied to one of the most iconic motorsports chronographs, the square-shaped Monaco. Please meet the TAG Heuer Monaco Gulf 2018 Special Edition. The link between Heuer and Gulf, even though unofficial back then, dates back to 1971 with the launch of the movie ‘Le Mans’, starring Steve McQueen. The ‘King of Cool’ (as he’s often named today) insisted on wearing a blue dial Heuer Monaco Calibre 11 Ref. 1133B throughout the filming of the movie when he drove the famous Porsche 917K. The car bore Gulf colours, meaning light blue with orange and dark blue stripes. Yet, this isn’t the only occasion when these signat